Collection: Good Boy

GoodBoy is owned by Armitage a parent company that was Established back in 1775. in 1963 They established GoodBoy Chocolate drops.

They then opened a brand new, purpose-built Good Boy factory at Colwick in 1965. Invented in the 1950s by Mr Alltoft and his crazy chemist partner, this ground-breaking product remains the only choccy dog treat without a hint of cocoa.

Our safe choc treats for dogs were so successful Good Boy became a mainstay in households across Blighty, helped with a nod from the Queen Mother herself in 1967.

In 1976 their Choc Drops only went and landed a prestigious Royal Warrant as Pet Food Manufacturer to Queen Elizabeth II. As you can see Armatage/ GoodBoy are a proud British brand. Their toy toys are still very popular today including but not limited to glow-in-the-dark balls Space lobbers and much more. The GoodBoy Space Lobber is an iconic mini space hopper for dogs made of rubber. It comes in sizes small and large.